If you aren’t good at accountancy, you need a good reminder or do you want to find a restaurant to have lunch then for all these is a simple and handy solution: an app installed on your smartphone/tablet. Nowadays, there are apps for everything and for every type of smartphone or tablet. The web designers and developers quickly changed their fields of activity and started developing apps…there is no surprise why on iStore or Google Play are practically countless apps. In spite of that, many of them aren’t necessarily very useful and there is a constant need of more and more qualitative apps. Hence, why don’t give a try to enter into this market, the profits seems to be pretty motivating.
You shouldn’t be a great specialist to realize that people have the clear tendency to install the free apps; there is still a skeptic opinion about the utility of the huge majority of the apps. From the total number of apps installed very few are bought (even if the prices are more than decent), therefore is normal to ask yourself if a free app may bring some advantages to the creator. Well, even if it sounds crazy, a wise app developer will get serious advantages and money from a free application!
It’s true that not in all cases it may be a profitable affair, but in addition to wisdom and patience, a free app brings more advantages than a paid one. The mechanisms are more complex than simply waiting to have the app downloaded for thousands of times. In order to have a correct big picture I create here a list of the most important advantages in releasing a free app. I think everyone is aware that a poor application, no matter if it is for free or cost 10$ or 100$ won’t bring a serious income or some advantages for the user.
Your apps have bigger chance of getting used
As I previously mentioned, people will install mostly the free apps, the paid ones must be very famous to interest the potential buyers. By releasing a free app, there is a bigger chance of having it downloaded. Definitely, by providing a free app, your possibility of obtaining profit is strictly dependent on the number of downloads. In conclusion, the more used is the app, the more chances of success.
The great news is that the apps (the qualitative ones) are downloaded, usually, respecting a geometric progression. It is simple to deduce: a user posts a comment and gives a feedback and it instantly attracts other users. In case that them are content will continue to comment and give positive feedback…in this way is no wonder to have instantly thousands of downloads.
Later, you may provide a premium paid version
Let’s suppose that your app is already a success and people ask for new features to add. The name of the app is already well-known and the users have an idea about the utility of the app. Some people name it as being a catch, but I consider that is fair and normal: now you may create and release a premium version, having new and more useful features that will cost some bucks to download and install. A reasonable cost, some beers to the creator is a decent pay and the users won’t be avaricious because they already know that the app is quality.
You get a good exposure
Your name is related to the apps released and a successful one brings a good exposure to the creator. It means that you become a famous name in your field and it is a huge advantage. Being well known is the first step in getting in touch with other developers or to be hired by clients.
Some development teams may contact to work for/with them
It is only a logical consequence: you released a good app, some passionate users widespread your name and across time you will be a reference point. Under this context, it’s only a matter of time until a bigger team will ask for your services. The type of collaboration may vary from part time, project based or full time- it’s not very important, what really matters is that you present interest for developers.
There is ”the risk” of being contacted by a client interested in your services
Another advantage from offering a free app is to be contacted by a client needing an app for his business. The specialists state that we aren’t only living a handheld devices revolution, it attracted a huge revolution in app development and anyone needs one for his business. Briefly, there is quite probable to be contacted by a potential client.
You may obtain a sponsorship
A successful brand will want to associate his name with a “viral” app, isn’t it? Don’t be afraid to search and apply for a sponsorship, there are many brands willing to enter into this market. You shouldn’t reduce your searching possibilities only to big brands, here is very difficult to have results. Instead why don’t look near you, in your town? There is about patience and just a little good luck, so don’t be disappointed.
I think that you are now convinced that a free app isn’t a waste of time and it may be transformed into a profitable affair, it depends on your approach. It will be great to know your opinion about and of course, we are deeply thankfully to the readers that share their ideas via comment form.